We may be getting weary of hearing the above phrase, but it does bring comfort and hope—and unites us in a mission to return to normalcy (or maybe a new normalcy). As I write this—in state-mandated isolation, in the throes of the devastating coronavirus—most of the news in the Beauty sphere spotlights the many global to Indie brands that have switched over production of their usual lines to hand sanitizer, in order to provide healthcare workers and the public with critical products.

We are proud to serve an industry stepping up to the challenge and standing together in a show of strength—and pledging future resilience at this unprecedented time. Just to name a couple of highly generous commitments we’ve covered in the past few weeks: The Estée Lauder Companies is donating 10,000 bottles of hand sanitizer to New York State—now the epicenter of the virus—every week in the weeks to come. Global leaders from LVMH, Coty, L’Oréal and P&G to smaller brands such as Farouk Systems and The Sexiest Beauty have all made similar gestures.

As always, Beauty Packaging continues to closely monitor all industry (and related news) and we are delivering updates as things happen—including trade show cancellations and postponements, retail closures, news on efforts of our Top 20 Global Beauty Companies (and others) and much more—all available 24/7 at BeautyPackaging.com.

In the interim, we aim for stability, bringing you our usual staff-written feature reports on key industry segments, news, packaging and product launches and more.

This month, we feature what reigns as arguably the No. 1 cosmetic industry topic: Sustainable Packaging. From the bustling trade show floor of co-located Luxe Pack LA and MakeUp in LosAngeles, to our many conversations with suppliers, industry experts and brands, we bring you an in-depth, composite look at everything sustainable from cutting-edge materials to new forms and functions.

Additional staff-written topical feature articles on Metals and Speed to Market provide insight on these two vital market areas.

Publisher Jay Gorga and I are deeply saddened at having missed our annual highly anticipated March trip to Cosmoprof Bologna—where it is always such a pleasure to speak with our many global partners—and discover so many unique packaging entries to the market. Our hearts go out to all who have been/are currently affected by this pandemic. We wish everyone good health and safety—and look forward to seeing you in Bologna in September, as well as at other upcoming events.

As always, please let us know how we can best serve you and the industry, as we continue to unite and the world recuperates. Remember we are all in this together.